Privacy Policy

Privacy Policy

Last Updated: 10.06.2026

Welcome to DS Marketing Lab. We respect your privacy and are committed to protecting your personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (EU) 2016/679 (“GDPR”).

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website:

https://dsmarketinglab.com

1. Data Controller

DS MARKETING LAB

Company Registration Number: [Registration Number]
Registered Address: [Company Address]
Email: office@dsmarketinglab.com
Phone: 087 782 1211

For any questions regarding this Privacy Policy or the processing of your personal data, please contact us at: office@dsmarketinglab.com


2. Personal Data We Collect

Depending on your interaction with our website, we may collect the following types of personal data:

Information You Provide Directly

  • Full name

  • Email address

  • Phone number

  • Company name

  • Business information

  • Content of inquiries and messages

  • Any other information you voluntarily provide

Information Collected Automatically

  • IP address

  • Browser type and version

  • Device information

  • Operating system

  • Website usage data

  • Referring website

  • Date and time of visits

  • Cookie-related information


3. How We Use Your Data

We process personal data for the following purposes:

  • Responding to inquiries and requests

  • Providing our services

  • Managing customer relationships

  • Improving our website and services

  • Conducting website analytics

  • Sending marketing communications (where permitted)

  • Ensuring website security

  • Complying with legal obligations


4. Legal Basis for Processing

We process personal data based on one or more of the following legal grounds:

Consent (Article 6(1)(a) GDPR)

Where you have given explicit consent, including for:

  • Marketing communications

  • Non-essential cookies

Contractual Necessity (Article 6(1)(b) GDPR)

Where processing is necessary to provide requested services or perform a contract.

Legal Obligation (Article 6(1)(c) GDPR)

Where processing is required by applicable laws and regulations.

Legitimate Interests (Article 6(1)(f) GDPR)

Where processing is necessary for:

  • Website administration

  • Business operations

  • Fraud prevention

  • Security monitoring

  • Service improvement


5. Marketing Communications

We may send you information regarding our services, updates, and offers if:

  • You have provided your consent; or

  • We are otherwise legally permitted to do so.

You may unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.


6. Cookies

Our website uses cookies and similar technologies to:

  • Ensure proper website functionality

  • Analyze website traffic

  • Improve user experience

  • Support marketing and advertising activities

Cookies may include:

Essential Cookies

Required for website functionality.

Analytics Cookies

Used to understand how visitors interact with our website.

Marketing Cookies

Used to measure and optimize advertising performance.

You may manage your cookie preferences through your browser settings or our cookie consent banner.


7. Sharing Personal Data

We do not sell your personal information.

We may share personal data with:

  • Hosting providers

  • CRM and customer management platforms

  • Marketing and advertising service providers

  • Analytics providers

  • Professional advisers (legal, accounting, etc.)

  • Regulatory authorities where required by law

All third-party service providers are required to maintain appropriate security measures and comply with applicable data protection laws.


8. International Data Transfers

Some of our service providers may process personal data outside the European Economic Area (EEA).

Where such transfers occur, we implement appropriate safeguards, including:

  • European Commission Standard Contractual Clauses (SCCs)

  • Adequacy decisions

  • Other lawful transfer mechanisms under GDPR


9. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.

Typical retention periods include:

  • Contact form submissions: up to 3 years

  • Client records: as required by accounting and tax legislation

  • Marketing data: until consent is withdrawn


10. Your Rights

Under GDPR, you have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion of your data

  • Restrict processing

  • Object to processing

  • Data portability

  • Withdraw consent at any time

  • Lodge a complaint with a supervisory authority

To exercise your rights, please contact us using the details provided above.


11. Complaints

If you believe your data protection rights have been violated, you have the right to lodge a complaint with your local data protection authority.

For users located in Bulgaria, complaints may be submitted to:

Commission for Personal Data Protection (CPDP)
Address: 2 Prof. Tsvetan Lazarov Blvd., Sofia 1592, Bulgaria
Website: https://www.cpdp.bg


12. Data Security

We implement appropriate technical and organizational measures designed to protect personal data against:

  • Unauthorized access

  • Loss

  • Misuse

  • Disclosure

  • Alteration

  • Destruction

However, no internet transmission or storage system can be guaranteed to be 100% secure.


13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies.


14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be published on this page together with the revised effective date.


15. Contact Us

If you have any questions regarding this Privacy Policy or our data processing practices, please contact us:

DS Marketing Lab
Website: https://dsmarketinglab.com
Email: office@dsmarketinglab.com
Phone: 087 782 1211